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Fluoride free, with Vitamin D.

Vitamin-infused, dentist-approved, naturally fortifying.

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happi news | Better & Better to invest $4 million in first-to-market science-backed toothpaste
Marie Claire Named Best Natural Whitening Toothpaste
Today Show | It's about time someone changed the toothpaste game
Well + Good | Oral Health is Linked to Longevity
Business Insider
ELLE Magazine | 2021 Green Star Beauty Award Winner
WWD Women's Wear Daily
BeautyMatter | Beauty Matter Logo | Better & Better Lands Fresh Funding | Reimagines Toothpaste

NATURAL. CLEAN. NON-TOXIC. EFFECTIVE.

Toothpaste free of chemicals—and bettered by vegan and organic ingredients.

Natural. Vegan. Organic.

No SLS. No Parabens. No Fluoride.

Formulated to the strictest standards

4.5 STARS—OVER 2,700 REVIEWS & COUNTING

Tracy P.
Better & Better

Kids Multivitamin Toothpaste

Brushing used to be a chore, but now they’re excited about it. The flavor is just right, and I love knowing they're getting clean ingredients and extra vitamins. So happy we found this.

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Charlie F.
Better & Better

Purity Toothpaste

This was by far the best toothpaste I've ever used. My teeth are whiter than they've ever been after using it.

BUY IT NOW
Lisa
Better & Better

Natural Floss in Glass Jar

The reusable glass jar and the floss, as simple as it sounds, truly make our planet better while also getting the full flossing job done.

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ONLY THE CLEANEST, NATURAL, VEGAN, ORGANIC INGREDIENTS YOU RECOGNIZE.

Organic Coconut Oil

Organic Spearmint

Baking Soda

Radish Root

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Did you know that your mouth is highly absorbant?

What you put in your mouth—both the good and the bad—matters. We pride ourselves on better-for-you ingredients to boost your oral wellness and whole-body health. We've even got the data to show you.

Clinical Studies