Fortify Toothpaste (2 Pack)
Fortify Toothpaste (2 Pack)
Infused with Remineralizing Hydroxyapatite
Awarded "Best Toothpaste" by GQ.
Call in the reinforcements: protect, strengthen, and restore your teeth—no fluoride needed. Great for sensitive teeth, hydroxyapatite supports the remineralization of tooth enamel.
3054 in stock
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WHAT’S INCLUDED
WHAT’S INCLUDED
THE ESSENTIALS
THE ESSENTIALS
INGREDIENTS
INGREDIENTS
WHY SUBSCRIBE?
WHY SUBSCRIBE?
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Estimated delivery: Apr 14 - Apr 18
A COAT OF ARMOR FOR YOUR ENAMEL

NATURAL & ORGANIC

REMINERALIZE & PROTECT

VEGAN

SLS-FREE

SAFE & GENTLE

FLUORIDE-FREE

MADE IN THE USA

CRUELTY-FREE

Remineralize and refresh—no fluoride needed
Hydroxyapatite is a natural, non-toxic alternative to fluoride that your body creates on its own. This mineral is proven to outperform fluoride in its tooth-protecting power, without any harmful side effects.

Built for sensitive smiles
Hydroxyapatite heals your teeth from the inside out, building a protective barrier that can reduce sensitivity in as little as two weeks.

Strong enough to protect, safe enough to eat
Fortify fuses organic, food-grade ingredients with tooth-protecting power. Because you shouldn’t have to choose between clean teeth and a clean conscience.
ANSWERS TO SOME POPULAR QUESTIONS:
What is hydroxyapatite?
What is hydroxyapatite?
Hydroxyapatite is a naturally-occurring calcium that makes up 90% of your teeth’s enamel. For that reason, it’s what they call biocompatible, which means your body recognizes it, and absorbs it safely. Outside of the US, it’s been well-known as a safer, better, alternative to fluoride for decades.
Is Fortify toothpaste good for sensitive teeth?
Is Fortify toothpaste good for sensitive teeth?
Yes! Because our toothpastes are free of harsh chemicals and harmful abrasives, all of our formulas are safe sensitive teeth. We especially recommend our Fortify Toothpaste for those with sensitive teeth—it’s infused with hydroxyapatite to help repair enamel and provide relief against sensitivity.
Does Better & Better toothpaste contain fluoride?
Does Better & Better toothpaste contain fluoride?
Not today. All of our toothpastes are fluoride-free. If you're looking for fluoride, consider our Fortify Toothpaste with better-than-fluoride natural hydroxyapatite.
Can I recycle your toothpaste tube?
Can I recycle your toothpaste tube?
Our unique tubes are made from sugarcane. They are BPA-free and carbon neutral. And yes, they can be recycled—however, before tossing them in your recycling bin, please check with your town or local recycling facility.
Can I try the toothpaste before I purchase?
Can I try the toothpaste before I purchase?
We do not have samples to try before you buy. If you have any questions, please reach out to us via chat or at support@betterandbetter.com.