5 Reasons Why Using This Tasty Toothpaste Keeps Your Kid's Teeth Healthy For Years To Come 🧠
Read this before you let your kid brush their teeth with that old toothpaste.
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Summary: Brushing with Better & Better has 5 benefits that make it the only toothpaste your kid will need for years to come.
(Make sure to read all 5 reasons to fully understand the power of this important decision.)

BAD bacteria are the ROOT CAUSE of cavities and many teeth problems
It’s hard to believe, but yellow teeth, receding gums, and cavities are all caused by the same underlying problem: bacteria growing in your kid’s mouth. Bacteria like Streptococcus mutans, feed on sugars in the mouth and create acid (low pH level). The acid destroys teeth and makes cavities. That’s enough to worry any parent. But don’t stress—what you’re about to discover is so effective, it works even if your child loves sweets.

Better & Better toothpaste naturally STIMULATES SALIVA
Xylitol helps stimulate saliva, which is your kid’s natural defense against cavities. Xylitol neutralizes acids, washes away food particles, and helps remineralize enamel. That’s why Better & Better toothpaste has organic xylitol: to naturally boost saliva flow, support a healthy oral environment, and enhance protection against tooth decay—while keeping your child’s brushing experience clean, refreshing, and effective.

REPAIRS & NOURISHES TEETH, NATURALLY
Better & Better toothpaste uses hydroxyapatite to repair enamel, fill tiny cracks, and prevent cavities—naturally. Added vitamins D3, B12, and E strengthen teeth, support healthy gums, and protect against inflammation, keeping your child’s smile strong inside and out.

Kids HATE MINT, but LOVE natural WATERMELON
No more sad mouths from harsh mint! Natural watermelon flavor makes brushing fun and enjoyable for your kids, turning a daily chore into a treat. By using a flavor they love, Better & Better toothpaste encourages kids to brush more consistently and for longer—helping build healthy habits early!

NO FLUORIDE, NO PROBLEM! We challenge, fight, and raise industry standards
Fluoride can do more harm than good for kids—too much can cause permanent white spots, stomach issues, and long-term cognitive concerns. That’s why Better & Better toothpaste is 100% fluoride-free. We use safe, science-backed ingredients like hydroxyapatite to strengthen and protect teeth—without the risks. Just clean, powerful oral care parents can trust.







My daughter loves this toothpaste!
The watermelon flavor makes brushing fun, and I love that it’s made with safe, natural ingredients. It’s fluoride-free and contains hydroxyapatite, which helps protect and strengthen teeth. Plus, it has added vitamins like D3, E, and B12 — a great bonus! No complaints so far — the texture is smooth, the packaging is cute, and most importantly, my child actually enjoys brushing now. Highly recommend!
Try Better and Better Kids Multivitamin Toothpaste (2-Pack)
A fluoride-free toothpaste that does more than just clean—this Kids Toothpaste is packed with essential nutrients to support growing teeth, healthy gums, and whole-body wellness. Plus, the natural watermelon flavor makes brushing something to actually look forward to.
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What is hydroxyapatite?
Hydroxyapatite is a naturally-occurring calcium that makes up 90% of your teeth's enamel. For that reason, it's what they call biocompatible, which means your body recognizes it, and absorbs it safely. Outside of the US, it's been well-known as a safer, better, alternative to fluoride for decades.
Is kids toothpaste good for sensitive teeth?
Yes! Because our toothpastes are free of harsh chemicals and harmful abrasives, all of our formulas are safe sensitive teeth. We especially recommend our Kids Toothpaste for those with sensitive teeth—it's infused with hydroxyapatite to help repair enamel and provide relief against sensitivity.
Does B&B contain fluoride?
Not today. All of our toothpastes are fluoride-free. If you're looking for fluoride, consider our Kids Toothpaste with better-than-fluoride natural hydroxyapatite.
Can I recycle?
Our unique tubes are made from sugarcane. They are BPA-free and carbon neutral. And yes, they can be recycled—however, before tossing them in your recycling bin, please check with your town or local recycling facility.
Can I try?
We do not have samples to try before you buy. If you have any questions, please reach out to us via chat or at support@betterandbetter.com.